Chase. Citibank. Barclay’s. Bank of America. All banks. All use blue for one of their dominant branding colors. Even other financial institutions like Prudential and Merrill Lynch use blue. Obviously it’s more than a coincidence that these money-related companies all…
Are you in full-on startup mode? Maybe a little overwhelmed by everything you need to do to before your company greets the world? Is “company branding” one item on your checklist that you aren’t sure how to tackle? We feel…
Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements, that distinguish one company, product, or service from another. Today, branding is more complex and even more important. The Balance What Should a Brand Do? Branding is not just about…